Digitization today impacts all areas – especially in our work environment. This applies also to eLearning and corporate training. New solutions, like the one created by Finnish start-up Wibe Academy, offer an innovative approach to reach employees, partners and customers through micro-learning on new, digital channels.
This probably sounds familiar to you: You just launched a new product and now the sales department as well as all sales partners have to be trained quickly on the new key features and differentiating propositions. Why should you buy this model and not another?
The holidays have just begun, the stores are crowded with tourists. You have temporary workers to help. How do you get all those new employees up to speed, to fill the shelves right or handle the cash register?
A new software has been introduced or something has changed: How do you get all your employees to use the system without error?
Perhaps you also operate a call center and many of your agents work remote – how do you get the new training content to them as quickly as possible?
The challenges are always similar: many employees who need to build up a certain knowledge that must be available as quickly as possible as well.
There is never enough time to create proper training content. If you do it too fast, the quality is not good, many questions arise or the error rate is high.
Classroom trainings are too expensive, too slow and require dedicated trainers who can do nothing else for the duration of the training. If employees are widely distributed, you are bound to create complex online trainings or write and distribute documents. In addition, you may implement “train the trainer” and other multiplication models.
Basically, all of these concepts try to reach a balance between efficiency, cost pressure, speed, acceptance and quality.
So how can a new solution look like?
To answer this, we have to look at different digitization trends in recent years:
- Video: The YouTube generation consumes, shares and creates but foremost also learns from video content. In addition to pictures, videos are increasingly shared. Facebook and Co. show more and more videos than pictures. And that’s not just advertising, its increasingly relevant for private live. Instagram has responded to Snapshat and Co. and added video quickly, fearing too lose importance.
- Short: The young and / or mobile generation communicates in Twitter or WhatsApp style: short, quickly, broken down into succinct parts.
- Mobile: We are 100% mobile: everyone has a smartphone or tablet. No matter if for personal or business needs – more and more of what we do is done mobile.
Reflecting those trends in the context of traditional training methods, you can revolutionise training and eLearning!
It all starts with the creation of content continues with the distribution and ends with the consumption of the actual training. Micro learning, crowd creation, focus on video and a cloud-based platform with mobile apps are the essential ingredients:
- Content needs to be mostly in video format
- Cut content into small digestible twitter style messages
- Use crowd-based concepts when creating training materials. The creation of short videos by experienced staff – uploaded to the cloud, easy and cost-effective. Involve your employees in the creation process.
- Measure learning effect immediately – was the message understood? Recognizing this quickly enables enhanced content and improved messaging
- Make content easily accessible via mobile devices. The easier it can be consumed, the lower possible barriers, the more open and motivated are your trainees
- Enable flexibility in when and how trainings can be taken. If it’s done through self-motivation and will, the success of learning is highest
In order to apply all this it does not take much. Solutions are already available, e.g. from the innovative Finnish start-up Wibe Acedemy (https://www.wibeacademy.com). If you are interested in the solution, please contact me.